SEARS Arrive Campaign

This original application, “Fashion Fits,” charmed the female audience. Users again pulled friends from their network to amp the fun, dragging & dropping them into one of six diverse styles (the Sears back to school looks as modeled by Vanessa Hudgens). Once put in a fashion bucket, the friend was notified of just how she was “pegged.” Thousands of game interactions saw on average a half-dozen messages sent out with every session.