SEARS Arrive Campaign

While the Arrive Lounge promoted discovery and sharing, we decided - these are teens, right? - to add in an original touch of back & forth play. The clever “Spitball” Facebook application pooled friends from the user's own network to not only join the fun, but to get nailed by it. Line up a randomly generated “target panel” and fire away, hitting real friends with a soggy spitball then notifying them of their fate via their friend feed.